Mobile Content Formats
All Pocket Brand owners should be aware of the mobile content formats and extensions as they also depend on the customers mobile phone so setting up your categories based on cellphone units would be advisable. Here are some content/file formats:
| Extension | Type | Notes |
|---|---|---|
| jpg, jpeg | Image | Compressed images that are usually photographs. |
| gif | Image | Typically cartoonish or images with a limited number of colors. A popular format at one time, but it is being phased out slowly. |
| png | Image | Designed to replace the “gif” because Unisys irritated programmers about a software patent. A good format to pick for your phone or web site. Better compression for cartoons and animations. |
| wbmp | Image | Wireless BMP files. Not the same as a Windows BMP file. A Windows BMP file can be converted into a wbmp file with WapTiger’s bmp2wbmp utility, or you can use their online form. This is a black and white format only. |
| pmd | Media | These are animations, screen savers, or little movies. To create them, you need either KTPIC or auAM. Information about KTPIC is on Craig Given’s site. Another alternative is called CMX files (Quallcomm CMS [Compact Media Extensions]). You can get more information on the format and read a FAQ on this type of file. |
| mp4 | Media | Compressed video. Newer phones support this format. |
| mid, midi | Music | These are small sound files. It is basicllay “sheet music” that your phone translates into a song. Most often, these are used as polyphonic ring tones. AnvilStudio is free and edits midi files. |
| qcp | Audio | Highly compressed audio format. You can compress any sound instead of having just specific instruments. The format is made by Qualcomm PureVoice (info) and you can convert wav files into qcp format with their converter. |
| mp3 | Audio | Compressed music, and a very common format for music that can be found online. If your phone supports the mp3 format, you may want to make it mono and set the bitrate to low in order to keep the size down. Many phones currently don’t support this format. |
| m4a | Audio | Compressed audio layer from an mp4 file. |
| mmf | Audio | Another version of compressed music. |
| 3gp | Media | Text, compressed audio, and/or compressed video, specially designed for use with mobile phones. Explained a bit by RFC 3839. |
| amr | Audio | Compressed mono audio for GSM networks |
| aac | Audio | Low bitrate mp4 clips of music. Not all phones support this format. |
| jar | Application | Java midlet program. This is the compiled Java program. Many games and other applications are made into Java midlets. |
| jad | App Desc | Java midlet descriptor. This gives information about the Java program, such as which category the program should go into, the midlet’s name, and who made it. Most of the same information is already in the Manifest file in the java archive (the .jar file). This uploader does not require this file. |
You can also convert these private label articles to mobile ebooks or niche-related magazines. Click here.
Here’s also an article from Business Week that could help you publish ebooks for cellphones. Take note that not all mobile phones can read PDF ebooks but almost all handhelds can read .txt .doc or .rtf. Here’s another good resource for you.
Mobile Content is Big Business
There are millions of people who want to play games, read books, watch videos and surf the Internet from their handheld mobile devices. We have reached a point where people want to be able to do anything from their cell phone that they can on their computer at home.
The mobile content offers a multi-billion-dollar opportunity for people then create content for mobile devices. If you have taken the time during this course to put together some good quality mobile content, now is the time to get it out to the public.
Mobile content is expected to triple or more over the next 12 months. It is important that the content that you provide is of high quality and becomes a valuable for your customers.
It is a good idea to make sure to protect your copyright for your products in order to keep others from taking your ideas.
The video market is expanding quickly and there is a huge market for it. Putting together entertaining video clips or information is expected to be a multi-billion-dollar business.
The more powerful mobile devices become, the more consumers will want for their mobile devices. Over 50% of people are now using their mobile phones to browse the Internet. Many people are using their mobile phones to get news and other information.
It has become a habit for many people to go straight to their phone whenever they are looking for useful information. Having your content available in mobile format is one of the best moves you can make to ensure the success of your business in the future.
Everyone is busier these days and they want everything now. Having information available at all times is what people are looking for. Anything that can make life easier for the consumer is attractive to them.
Mobile content makes it easy for anyone to be able to find whatever they want whether they are at home or away from home. It is the convenience that makes it attractive to most people.
So what is it that people really want? They want everything to be as easy as possible, readily available, easily downloadable and instant gratification. You can offer this by making your content mobile.
If you are ready to get your share of the millions or even billions of dollars of potential that mobile content brings, then you’ll want to market your products in the most effective way.
PocketBrand.com will provide you with installation and support for all APP store clients. You can get your mobile content business up and going quickly. Pocket Brand supports mobile content delivery to over 200 mobile carriers worldwide, and unlimited content types.
Pocket Brand offers mobile content providers their own white-label app stores and resources to gain visibility, earn revenue and take control of their own success.
All of your mobile content can be easily uploaded to your own site via the admin tool or you can also link-to existing mobile content that you already have hosted on line.
For more information, visit PocketBrand.com
Ian del Carmen
CEO, PocketBrand.com
a division of Fireball LLC
